- Amazingly, given the onslaught of digital media that is replacing them, UK newspapers will actually see advertising revenue growth next year (by 1% to £1.42 billion), only the second newspapers annual increase since 2007, according to a report from the Advertising Association and advertising analysts Warc.
- That’s nice, but 1% is less than GDP growth (which is 3%) — so it’s still fairly feeble. The turnaround is being fueled by digital ad spend. The MailOnline and Guardian are the two biggest digital English language newspapers in the world. But not all of London’s publishers have been as quick to ease their reliance on print and really shift to digital. Some of them are obviously struggling.
1. The Guardian: in fantastic health
- The search is currently underway for a new editor in chief of The Guardian, after Alan Rusbridger announced earlier this month he was stepping down after more than 20 years in the role.
- He presided over some jubilant periods for paper which was once Britain’s 11th most-read newspaper and is now the second biggest English language newspaper site in the world.
- The Guardian has been a pioneer in online media, having first launched a mobile app way back in 2009 and becoming one of the first publishers to launch a news service on Google Glass. It has a formidable digital studio in which it tests new products on readers.
- Being a first-mover in digital has paid dividends: Guardian News & Media narrowed its lossesto just over £30 million in the year to the end of March as digital revenues grew by almost a quarter (24%) to £69.5 million. That means the Guardian’s digital revenue is growing faster than the New York Times’ (11% year over year,) although from a much lower base.
- it is looking to increase revenues via subscriptions in the form of its Membership scheme, where it is asking readers to pay anything between £15 to £60 a month for access to live events and entry into a new Guardian Space venue.
- Print revenues remained flat year on year at £140 million in the 12 months to the end of March — a strong performance in a market suffering some terminal declines.
- There is only one negative aspect at The Guardian: It has a massive employee headcount, many of who are overpaid but under-perform. The company can’t get rid of them because of the union, so is buttressing its efforts with younger “casual” contract workers. That situation is slowing down the pace of change at The Guardian, we hear. Nonetheless, everyone wants to work here and no one wants to leave.
2. The Daily Mail: firing on all cylinders
- The Daily Mail’s online version MailOnline is far and away the biggest UK newspaper website, attracting a record 193 million worldwide monthly unique users in October, according to ABC.
- MailOnline is forecast to make £60 million in digital revenues this year. That’s less than The Guardian, but this is being propelled primarily through digital advertising, according to Media Week, (while the majority of The Guardian’s digital revenue is through subscriptions to platforms like its Guardian Soulmates dating service).
6. The Sun: the incredible shrinking audience
- The Sun is in a period of transition on many fronts: Publisher News UK (formerly News International) is still reeling (and paying the legal bills) from the News of the World phone hacking scandal that forced the closure of the Sunday tabloid in 2011; daily print sales of The Sun dipped below 2 million for the first time in its modern history in October (according to ABC); and staff and readers are currently adjusting to its recent paid-for digital strategy.
- You’d think with its penchant for popular celebrity gossip stories, investigative stings and photo-heavy reportage The Sun would have sussed how to create a solid online offering — but it’s still a work in progress.
- It currently has 225,000 digital subscribers, the majority of which are billed at £7.99 per month, down on the 30 million uniques it was reporting when the site was free to access, according to comScore.
- However, it insists that the paying subscribers are more loyal, read more content and that by subscribing, the newspaper gets access to more data about its readers to be able to offer advertisers more sophisticated targeting.
1 Page Article – Regulatory Systems in Place in The UK
UK Press Regulation is under review in the UK following on from the Leveson Inquiry. A series of public hearings were held throughout 2011 and 2012, looking at recommendations for a new, independent, body to replace the Press Complaints Commission (PCC).
A new body was set up, called The Press Recognition Panel It is an independent body set up to judge whether press regulators meet the Royal Charter Criteria, as recommended in the findings of the Leveson Inquiry. Also the UK Government has a new law that has not yet been activated. This rule is under Section 40, Crime and Courts Act 2013, which says that non Royal Charter regulated publishers must pay both sides’ costs even if they win libel and privacy cases.
The lead to IMPRESS, becoming the UK’s 1st state approved press regulator after its application for Royal Charter recognition was granted, in October 2016. That means all members of Impress will now be immune from exemplary damages in libel and privacy cases and from the cost shifting element of the Crime and Courts Act if it ever comes into force.
Media Effects Video and Notes:
- The media is believed to have been genuinely created to influence people.
- Its hardly controversial to say that media effects our world and our opinions on it
- Priming – media messages may allow us to rembember, recall old ideas from our knowledge. For Example: Campaign for a new French Prime Minister may make us question their economy, a childhood memory we have of France or buying French food.
- Agenda Setting/Gate Keeping – the media control what we see and theretofore control what we think about
- Framing – a particular message tied into a story, such as setting it upwho the bad guy is in the story, who has done wrong. Ends up shaping our own opinion of the news depending on who we follow.
- Cultivation – change our attitudes of behavior. Thinking we are heroes by watching police programs or having lots of sales on in stores, making us want to but items.
- In today’s world its impossible to avoid media persuasion, but understanding the different types can keep us having our own opinions over the matter.
Hugh Grant Interview and Notes:
- Hugh Grant calls himself and other celebrities “Victims” towards the new freedom of press in the UK.
- Those who understand the limits of the press don’t understand the consequences of breaching these limits. Are there even any?
- Grant compares it towards football “If you’re a premier league footballer and you breach your contract then you are chucked out of the league; with newspapers there is no league, nothing really happens”.
- It’s believed by many that you either have no regulation or have the Government control the newspapers, and we already abolished that idea. There are only two extremes and there is no in between.
- PCC (Press Complaints Commission) – was a voluntary regulatory body for British printed newspapers and magazines, consisting of representatives of the major publishers. The PCC closed on Monday 8 September 2014, and was replaced by the Independent Press Standards Organisation (IPSO), chaired by Sir Alan Moses.
- “In an ideal world of course the press should be self regulating”.