Director – The investors will want to know about the director to tell if he has been successful in the past. If he has then the investors hope he will be able to repeat this success with their film. Big name directors such as Spielberg and Christopher Nolan will need a greater budget as they’re expected to produce some on screen art.
Writer – Like the director they will want to review there history, see what they have written and see online whether they have created good stories or ones that turned out to be a flop. The investors may want to meet up with him personally to hear a preview of the story and see if they like it or not.
Producer – They will want to see whether the producer has made any great films over the past, to learn whether there money will be in safe hands. This will of course help the situation if they have produced a film that the investors really enjoyed, as persuading them will be far less of a challenge.
Cast – If the cast for the planned film has many big names within it then this would encourage them to invest as they imagine it would guaruntee views with them featuring. If the cast are also big on social media then this will be an added extra as they will be able to promote for free.
Genre – If the film is set to be a mainstream genre that will guaruntee success than they may be tempted to invest. These will include action/horror/sci-fi and more; however if the genre is not used very much in mainstream films than the investors may think twice about handing over the money. Checking this will be easier than ever using sites such as IMDB to check on the lastest statistics for the film and TV industry.
Sequel Potential – If the film sounds successful and has an open story that has the potential for a second part, than this will encourage investors. They will be able to carry over their part of the investment from the initial film, with hope that it will be as successful as the first.
Location – If the film is set exotic locations where the investors can attend filming than this may persuade investment. If they said that they were planning to film in somewhere where there is poverty, bad housing and rebellious gangs than this would put off investment. They will also want to know the locations to have a rough idea as to how much they will spend on travel etc. If all is filmed on a green screen than this would reduce the cost, but could reduce the quality of the film if done badly.
SFX – if the film is set to use amazing special effects that would leave the audience astonished than this would encourage investment. For this section your films could potentially win awards for a jawdrapping moment.
Rating (BBFC) – If the film is aiming to achieve a lower BBFC rating than this will encourage investment as we know that lower ratings produce a greater profit becuase a much larger audience is available. If they recieve an 18 rating than this would possibly prevent investment as the statistics show the do worse in cinema and DVD.
USP – If the film has a unique selling point than this would have a chance of attracting investors. This point of course depends on the USP itself and how an audience would recieve it.
Skyfall vs Shifty
Skyfall – A film that is slotting into a very succesful series and franchise, 007. There is a massive guarunteed audience, especially in the UK as it’s almost guarunteed the majority of people will watch it and talk about it for weeks. The franchise is also very well known abroad, with it being more of a brand than a film series. You also have eyes and ears constantly on you with the addition of the song to take over the radio.
Shifty – a film that will have very little/no guaruntee of being a success. This would most likely have been planned to be a one off film. The actors were’nt very well known, although one of them now is (Riz Ahmed – Rogue One, Jason Bourne), which would’nt have attracted an audience. They were purely relying on the public to have a little faith in going to see/buy a film that they had never heard of.
New Media Technologies – New media is used to describe content made available using different forms of electronic communication made possible through the use of computer technology. Generally, the phrase new media describes content available on-demand through the Internet. This content can be viewed on any device and provides a way for people to interact with the content in real-time with the inclusion of user comments and making it easy for people to share the content online and in social with friends and co-workers.
Media Convergence – Media convergence is the interlinking of computing and other information technologies, media content, media companies and communication networks. Media convergence is used to market and exhibit media through other platforms.
Technological Convergence – technological convergence is the linking of technologies to the point where they will all do the same thing. For instance not long ago we had cameras, radios and the internet on seperate platforms, but now we have all of them on one smart phone. We are converging them also by linking them towards eachother, having apps that save memory and carry over our tasks.
Synergy – synergy is where conglomerates use their other companies that they own to produce and promote new creations. For example a media conglomerate may own a toy store, but they may also own a TV channel where they can promote this. They are effectively doing this for free as the money is heading towards another company in the system.
Cross Media Convergence – is where companies in one section of media may cooperate with another section. For example the gaming sector may combine with the music industry to produce great non-diegetic sounds to partner a games story (The Last of Us).
Completed in my Book
Media Ownership – Concentration of media ownership (also known as media consolidation or media convergence) is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media.
Horizontal and Vertical Intergration – A horizontal integration consists of companies that acquire a similar company in the same industry, while a vertical integration consists of companies that acquire a company that operates either before or after the acquiring company in the production process.
Piracy and Marketing – 1) the unauthorized use or reproduction of another’s work. 2) the action or business of promoting and selling products or services, including market research and advertising.