Media Concepts – Question 1(B)

Question 1(B) requires candidates to select one production and evaluate it in relation to a media concept.

You will focus on the main production.

You will focus on:

  • Genre
  • Narrative
  • Representation
  • Media Language

What is Genre?

A genre is a category of media that we can associate with a film, music video, music, televisoin etc. These are identified by codes and conventions within the media that we associate with the genres (ICONOGRAPHY– Audio and Visual Elements).

Audiences have expectations from a genre so we can the link it to/compare it towards other types of media we consume.

Producers want a specific genre and it makes their product more MARKETABLE.

SUB-GENRE: A genre within the category of another genre that is easy to link.

  • Slasher Horror
  • Stalker Horror
  • Psychopath Horror

HYBRID GENRE: A genre that is combined with a different genre.

  • Action Horror
  • Action Comedy
  • Comedy Romance (Rom-Com)

Fictional Films are usually categorised by setting, theme and mood.

Another way of categorising film genres is by reviewing your target audience.

GENRE QUOTES:

“Genre creates expectations that condition our responses. Genre sets-up hopes and promises and brings pleasure if these are furfilled” – Warren Buckland

“Genre is a recurring type or category of text, as defined by structural and thematic criteria” – David Duff

PROTAGONISTS (Main Character) vs ANTAGONISTS (Standard Character)

 

 

 

 

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