What is Media Language?
Definition: ‘Media Language’ does not refer towards words/conversation that is being spoken by a person on screen, but the language that the scene is showing. This would mean if you watched a scene on mute volume you would still roughly be able to tell what is being spoken; this would be done via visual analysis, using mise-en-scene.
Example: Screaming and panic in voices would be shown by a faster shot rate and having close up shots of actors faces.
Definition: Semiotics (Meaning the study of signs) is used to describe how a meaning is made on screen. This is using DENOTATION. A good way to rememer this is imagine setiotics being the association game.
Implicit Symbols: Signs that have a clear and understood meaning. Red = Stop, Smoke = Fire etc.
Iconic Signs: Signs that are made to appear exactly like the item/action itself. Understood wherever and by whoever, Male and Female signs, Fire Hazard sign.
Indexical Signs: They act by indirectly pointing you/suggesting what they mean. They act as clues to our existing knowledge.
Signs in my genre (Narrative Music Video):
- No Singing/Lip Syncing
- Changes of scenery
- Focusing on one character
- Cinematic/Establishing shots
- Using media techniques to create emotion
Signs in my production:
- Balaclava = Mask
- Chain = Hold on to something
- Fire = Heat
- Embers = Dying fire
Theorist: Ferdinand de Saussure (1857 – 1913) Signifier and signified.
Signifier: The physical form of the sign, a smile.
Signified: The meaning of the sign, happiness or laughter.
Referent: What is the real feeling of happiness.